||Annual Meeting Workshops- Thursday
View the preliminary program.
How to Register Tutorial
How to Register for a Workshop Tutorial
If you have preregistered you may add a workshop by logging onto Anthro Gateway and clicking on the Workshop Registration link.
8:00 AM-5:00 PM
Introduction to Text Analysis
H Russell BernardSarah M Szurek and Amber Wutich
This one-day workshop is an introduction to systematic methods for analyzing qualitative data. Topics include: identifying themes, developing codebooks, producing qualitative descriptions, making systematic comparisons, and building testable models. Participants are introduced to software packages that can facilitate the systematic analysis of qualitative data.
9:00 AM-11:00 AM
NAPA Workshop: Consulting in Organizational Culture and Change
Elizabeth K. Briody
Come participate in a workshop that builds your knowledge and skills in
the area of organizational culture and change! The workshop is designed
to help you discover whether a consulting career may be in your future.
First, we will talk about "consulting basics" – who to approach, what to
do and/or say, how to do it, when to follow up, and why perseverance
and professionalism matter. Second, we will explore how client problems
can connect with the appropriate anthropological methods and theory and
become the basis for a consulting project. Examples will be chosen from
medical and manufacturing settings, among others. Third, we will examine
the research process in which clients often work alongside as partners,
data collection and analysis methods are adapted to suit the project's
focus, and updates and presentations are used to validate the emerging
results, produce buy-in, and guide clients toward action. Fourth, we
discuss how to work effectively with clients to assist them in
addressing the issues they face. Such efforts may take the form of
generating recommendations, tool development, intervention creation, and
workshop delivery. Finally, we focus attention on the thorny issue of
resistance to change – whether by organizational leaders or members –
and consider strategies to mitigate it. Bring your thoughts,
experiences, and recommendations. Hope to see you there!
Submitting a Manuscript to a Peer-Reviewed Journal
As the standards for publication for early career anthropologists and
even graduate students are continually increasing, such scholars are
increasingly interested in finding outlets for publishing research.
Peer-reviewed journals remain the gold standard for publishing original
research. This workshop is taught by Michael Harkin, who has
approximately twenty years of editorial experience at two peer-reviewed
journals. We will discuss targeting the right journal, how to approach
editors, the publication timeline, and ranking issues such as impact
factor. Also covered will be special issues, and transforming conference
papers into published articles.
11:00 AM-1:00 PM
AQA Writing Workshop
The purpose of this workshop is to support graduate students working in
the domain of queer anthropology, broadly defined. The workshop
discussion will address issues relevant to anthropologists in general,
including how to structure an argument and how to relate ethnographic
(and other) data to theoretical literatures and one's own analysis. We
will also address topics specific to queer anthropology, including how
to craft manuscripts for generalist and topical journals and other
venues, as well as how to address issues of ethics, activism, and the
relationship between theory and empirical data.
11:15 AM-1:15 PM
NAPA Workshop: Market Research: Theory, Methods, Praxis
(Cultural Connections LLC)
This workshop presents an anthropological approach for doing market
research with corporations, advertising agencies and not-for-profit
organizations. Workshop participants will learn how anthropologists use
ethnographic research for brand positioning, market segmentation,
corporate branding for customer and employees, and new product
development. Examples from anthropological practice in business will
illustrate the power of cultural analysis in providing insight on
consumer behavior. These examples show how results of ethnographic
research inform marketing and advertising. Since anthropologists have
been engaged in market research for a number of years, we will talk
about the history of anthropology in market research, theoretical
perspectives, traditional and digital methods, and ethical issues.
Workshop participants will engage in exercises to address typical client
problems. Given the current business emphasis on big data, we will talk
about the benefit of ethnography in understanding consumer practices,
contradictions, values and mindsets.
1:30 PM-3:30 PM
NAPA Workshop: Getting Anthropological Work Published
This workshop is designed to give the anthropological practitioner or
researcher guidance on how to publish an study through standard journal
and book publishers. Taught by one of the leading anthropology
publishers, the workshop will help you learn to frame your study in
terms of multiple article and book publications, to research appropriate
publishers for your work, to view your book or article as a publisher
or journal editor would, and to develop strategies to have your
publication accepted. We will discuss what to do with dissertations,
with papers from conference sessions, and the cost/benefits to
alternatives to traditional publishing outlets. For junior scholars who
are just learning the "rules of the game," the workshop should provide
guidance toward successfully building a body of publications. Bring your
own book or article idea for discussion.
Stories from the FIELD: Crafting Narrative Ethnography
This workshop invites participants to focus closely on a story or
cluster of stories that exemplify a particular theme or theoretical
insight. Working from prompts, we will consider such aspects as point of
view, voice, character, setting and suspense. We will also explore
aspects of framing stories and using stories as frames, looking for
inspiration from narrative ethnographies and the ethnographic aspects of
other narrative genres.
3:45 PM-5:45 PM
Crafting Creative/Critical Visualizations
Jonathan S Marion
Sara E Perry
(University of York)
This participatory and interactive presentation explores the use of
simple, everyday tools to construct (and acknowledge the construction
of) visual imagery. Drawing on the presenters experiences with digital
heritage, archaeological visualizations, commercial photography, and
image circulation rights, we focus on specific problems and questions
that arise in the context of contemporary visualization practices. Using
concrete examples, we briefly examine the implications of different
means of showing. For example: photography, video, and online imagery
all show things in different ways, each embedded in the roles expected
of and played by images in constructing social meaning and
understanding. We will then turn attention to issues of open access, web
distribution, and traditional publishing, and discuss the constraints,
opportunities, and challenges involved in creating, crafting, and
conveying critical visualizations in each of these forums. Some of the
topics we aim to cover include:
examples of everyday practitioners pushing the limits on typical forms
of visual creation in cross-disciplinary manners.
how the publishing industry has responded and pushed back, whether
embracing changes or reinforcing constraints.
″ how practitioners have themselves responded to the industry responses.
what digital tools and the web facilitate (or hinder) across these
Beyond engendering a discussion of further and future strategies for
crafting innovative visuals, this workshop is intended to offer
participants our own concrete strategies—including the reasoning behind
NAPA Workshop: The Design Process: Thinking, Tools, Methods, and Models
Christine Z Miller
What is 'design thinking' and why is it important to anthropologists?
Like anthropologists, designers conduct research: they collect, analyze,
and synthesize data that is used to inform the design of prototypes.
The processes, methods, and tools used by designers are unique in many
ways. The design process is characterized by the intense use of
visualization (i.e., mind-mapping, story boarding, diagramming, white
boarding, journey-mapping, and conceptual models) and tools ranging from
post-its and sharpies to graphic software programs. The design process
is nonlinear and iterative, with designers often engaging in multiple
rounds of research, participatory design, sharing insights with 'users'
(study participants) and validating solutions through prototype testing.
Learning how designers approach research projects can provide fresh
insights for anthropologists as well as new tools and methods for data
collection, analysis and synthesis. This workshop will introduce the
design process and the RASP model (research, analysis, synthesis,
prototyping) used by many designers. Through an experiential exercise
you'll learn how design thinking, tools and methods are applied and how
data can be used to inform and frame concept space, to generate ideas,
and to design prototypes.