Annual Meeting Workshops- Thursday

View the preliminary program.

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Thursday's Workshops

8:00 AM-5:00 PM

Introduction to Text Analysis

H Russell BernardSarah M Szurek and Amber Wutich

Sarah M Szurek (University of Florida and University of Florida)
Amber Wutich (Arizona State University, School of Human Evolution and Social Change and Arizona State University

This one-day workshop is an introduction to systematic methods for analyzing qualitative data. Topics include: identifying themes, developing codebooks, producing qualitative descriptions, making systematic comparisons, and building testable models. Participants are introduced to software packages that can facilitate the systematic analysis of qualitative data.

9:00 AM-11:00 AM

NAPA Workshop:  Consulting in Organizational Culture and Change

Elizabeth K. Briody

Come participate in a workshop that builds your knowledge and skills in the area of organizational culture and change! The workshop is designed to help you discover whether a consulting career may be in your future. First, we will talk about "consulting basics" – who to approach, what to do and/or say, how to do it, when to follow up, and why perseverance and professionalism matter. Second, we will explore how client problems can connect with the appropriate anthropological methods and theory and become the basis for a consulting project. Examples will be chosen from medical and manufacturing settings, among others. Third, we will examine the research process in which clients often work alongside as partners, data collection and analysis methods are adapted to suit the project's focus, and updates and presentations are used to validate the emerging results, produce buy-in, and guide clients toward action. Fourth, we discuss how to work effectively with clients to assist them in addressing the issues they face. Such efforts may take the form of generating recommendations, tool development, intervention creation, and workshop delivery. Finally, we focus attention on the thorny issue of resistance to change – whether by organizational leaders or members – and consider strategies to mitigate it. Bring your thoughts, experiences, and recommendations. Hope to see you there!

Submitting a Manuscript to a Peer-Reviewed Journal

Michael Harkin

As the standards for publication for early career anthropologists and even graduate students are continually increasing, such scholars are increasingly interested in finding outlets for publishing research. Peer-reviewed journals remain the gold standard for publishing original research. This workshop is taught by Michael Harkin, who has approximately twenty years of editorial experience at two peer-reviewed journals. We will discuss targeting the right journal, how to approach editors, the publication timeline, and ranking issues such as impact factor. Also covered will be special issues, and transforming conference papers into published articles.

9:30 AM- 12: 30 PM

Hacking the Academic Job Interview: Overcoming Imposter Syndrome

Karen Kelsky

Effective interviewing requires a command of both substance and style, crisply showcasing relevant accomplishments tailored to the position, in a concise, confident mode of speech. Imposter Syndrome, however, can cause candidates to ramble in a desperate, undignified manner, sounding more like undergraduates than potential faculty colleagues. This workshop targets self-sabotaging interview habits, and provides prompts for effective language. Role plays included.

11:00 AM-1:00 PM

AQA Writing Workshop  - CANCELLED

Chris Roebuck

The purpose of this workshop is to support graduate students working in the domain of queer anthropology, broadly defined. The workshop discussion will address issues relevant to anthropologists in general, including how to structure an argument and how to relate ethnographic (and other) data to theoretical literatures and one's own analysis. We will also address topics specific to queer anthropology, including how to craft manuscripts for generalist and topical journals and other venues, as well as how to address issues of ethics, activism, and the relationship between theory and empirical data.

11:15 AM-1:15 PM

NAPA Workshop: Market Research: Theory, Methods, Praxis

Maryann McCabe
Maryann McCabe (Cultural Connections LLC)

This workshop presents an anthropological approach for doing market research with corporations, advertising agencies and not-for-profit organizations. Workshop participants will learn how anthropologists use ethnographic research for brand positioning, market segmentation, corporate branding for customer and employees, and new product development. Examples from anthropological practice in business will illustrate the power of cultural analysis in providing insight on consumer behavior. These examples show how results of ethnographic research inform marketing and advertising. Since anthropologists have been engaged in market research for a number of years, we will talk about the history of anthropology in market research, theoretical perspectives, traditional and digital methods, and ethical issues. Workshop participants will engage in exercises to address typical client problems. Given the current business emphasis on big data, we will talk about the benefit of ethnography in understanding consumer practices, contradictions, values and mindsets.

1:30 PM-3:30 PM

NAPA Workshop: Getting Anthropological Work Published

Mitch Allen

This workshop is designed to give the anthropological practitioner or researcher guidance on how to publish an study through standard journal and book publishers. Taught by one of the leading anthropology publishers, the workshop will help you learn to frame your study in terms of multiple article and book publications, to research appropriate publishers for your work, to view your book or article as a publisher or journal editor would, and to develop strategies to have your publication accepted. We will discuss what to do with dissertations, with papers from conference sessions, and the cost/benefits to alternatives to traditional publishing outlets. For junior scholars who are just learning the "rules of the game," the workshop should provide guidance toward successfully building a body of publications. Bring your own book or article idea for discussion.

Stories from the FIELD: Crafting Narrative Ethnography

Kirin Narayan

This workshop invites participants to focus closely on a story or cluster of stories that exemplify a particular theme or theoretical insight. Working from prompts, we will consider such aspects as point of view, voice, character, setting and suspense. We will also explore aspects of framing stories and using stories as frames, looking for inspiration from narrative ethnographies and the ethnographic aspects of other narrative genres.

3:45 PM-5:45 PM

Crafting Creative/Critical Visualizations

Jonathan S Marion
Sara E Perry (University of York)

This participatory and interactive presentation explores the use of simple, everyday tools to construct (and acknowledge the construction of) visual imagery. Drawing on the presenters experiences with digital heritage, archaeological visualizations, commercial photography, and image circulation rights, we focus on specific problems and questions that arise in the context of contemporary visualization practices. Using concrete examples, we briefly examine the implications of different means of showing. For example: photography, video, and online imagery all show things in different ways, each embedded in the roles expected of and played by images in constructing social meaning and understanding. We will then turn attention to issues of open access, web distribution, and traditional publishing, and discuss the constraints, opportunities, and challenges involved in creating, crafting, and conveying critical visualizations in each of these forums. Some of the topics we aim to cover include:

  • examples of everyday practitioners pushing the limits on typical forms of visual creation in cross-disciplinary manners.
  • how the publishing industry has responded and pushed back, whether embracing changes or reinforcing constraints. ″ how practitioners have themselves responded to the industry responses.
  • what digital tools and the web facilitate (or hinder) across these contexts. Beyond engendering a discussion of further and future strategies for crafting innovative visuals, this workshop is intended to offer participants our own concrete strategies—including the reasoning behind our approaches.

NAPA Workshop: The Design Process: Thinking, Tools, Methods, and Models

Christine Z Miller

What is 'design thinking' and why is it important to anthropologists? Like anthropologists, designers conduct research: they collect, analyze, and synthesize data that is used to inform the design of prototypes. The processes, methods, and tools used by designers are unique in many ways. The design process is characterized by the intense use of visualization (i.e., mind-mapping, story boarding, diagramming, white boarding, journey-mapping, and conceptual models) and tools ranging from post-its and sharpies to graphic software programs. The design process is nonlinear and iterative, with designers often engaging in multiple rounds of research, participatory design, sharing insights with 'users' (study participants) and validating solutions through prototype testing. Learning how designers approach research projects can provide fresh insights for anthropologists as well as new tools and methods for data collection, analysis and synthesis. This workshop will introduce the design process and the RASP model (research, analysis, synthesis, prototyping) used by many designers. Through an experiential exercise you'll learn how design thinking, tools and methods are applied and how data can be used to inform and frame concept space, to generate ideas, and to design prototypes.

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